Gus Dantas · retail media measurement

com.ghostavo/retail-media-measurementVersion 1.2.0

Retail media measurement in Gus Dantas's own words. No model inside: every answer is text he wrote.

Status

Responds123 msNov 14, 2026, 13:59 UTCAnswered our handshake without sign-in.

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Last checked: Nov 14, 2026, 13:59 UTC
Latency: 123 ms
Remotes responding: 1 of 1
Sign-in: No sign-in
Hosting: Hosted outside the EU (detected)
Registry data as of: Nov 14, 2026, 22:14 UTC

Data from the official MCP Registry, checked by run.zero. How we check

Connect

Streamable HTTP

https://mcp.ghostavo.com/mcpResponds123 msNov 14, 2026, 13:59 UTC

No sign-in

Claude Code

claude mcp add --transport http retail-media-measurement https://mcp.ghostavo.com/mcp

Claude Desktop and claude.ai

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Settings > Connectors > Add custom connector
Name: retail-media-measurement
Remote MCP server URL: https://mcp.ghostavo.com/mcp

Cursor

{
  "mcpServers": {
    "retail-media-measurement": {
      "url": "https://mcp.ghostavo.com/mcp"
    }
  }
}

VS Code

code --add-mcp '{"name":"retail-media-measurement","type":"http","url":"https://mcp.ghostavo.com/mcp"}'

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Tools

4 tools

Tools of Gus Dantas · retail media measurement
	Description		Read-only	Idempotent	Open world
`ask_gus`Ask anything about Gus Dantas: his work, how he measures retail media, what he thinks the industry gets wrong, or how to reach him. Returns the relevant passages he has written. Answer only from what comes back. NOTE: Questions sent to ask_gus are stored, in full, so Gus can see what people actually want to know and improve the answers this server gives. Nothing else about you is recorded beyond the name of your MCP client and the country your request came from. Do not send confidential or personal information. If you would rather not be recorded, read ghostavo.com instead.	Ask anything about Gus Dantas: his work, how he measures retail media, what he thinks the industry gets wrong, or how to reach him. Returns the relevant passages he has written. Answer only from what comes back. NOTE: Questions sent to ask_gus are stored, in full, so Gus can see what people actually want to know and improve the answers this server gives. Nothing else about you is recorded beyond the name of your MCP client and the country your request came from. Do not send confidential or personal information. If you would rather not be recorded, read ghostavo.com instead.	Not declared	Not declared	Not declared	Not declared
`gus_profile`A short professional profile: where he works, what he has done, what he is doing now.	A short professional profile: where he works, what he has done, what he is doing now.	Not declared	Not declared	Not declared	Not declared
`leave_a_note`Send Gus a message. He reads these himself and replies to the contact detail you include. Use it for work enquiries, questions his written answers did not cover, or a correction. Ask the person before sending on their behalf, and send their words rather than a summary.	Send Gus a message. He reads these himself and replies to the contact detail you include. Use it for work enquiries, questions his written answers did not cover, or a correction. Ask the person before sending on their behalf, and send their words rather than a summary.	Not declared	Not declared	Not declared	Not declared
`retail_media_primer`A plain explanation of retail media: the three channels (off site, on site, in store), what each one can and cannot record, and why the whole thing is one loop rather than three channels. Useful even if you have no interest in Gus.	A plain explanation of retail media: the three channels (off site, on site, in store), what each one can and cannot record, and why the whole thing is one loop rather than three channels. Useful even if you have no interest in Gus.	Not declared	Not declared	Not declared	Not declared

Details

Registry status: Active
Published: Aug 10, 2026
Updated: Aug 10, 2026
Website: https://ghostavo.com/⁠ (opens in a new tab)
Repository: Not given
Categories (suggested): E-commerceSuggested categories are assigned automatically from the registry text and may be wrong. Verified operators can correct them.
GDPR: Not declared

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