upGrowth Growth Toolkit

in.upgrowth/growth-toolkitVersion 1.4.2

29 free read-only growth tools: CAC, ROAS, PPC, schema, meta tags, robots.txt and AI crawler checks.

Status

Responds122 msNov 14, 2026, 14:32 UTCAnswered our handshake without sign-in.

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Last checked: Nov 14, 2026, 14:32 UTC
Latency: 122 ms
Remotes responding: 1 of 1
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Hosting: Hosted outside the EU (detected)
Registry data as of: Nov 14, 2026, 22:14 UTC

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Connect

Streamable HTTP

https://upgrowth.in/connected-app/mcpResponds122 msNov 14, 2026, 14:32 UTC

No sign-in

Claude Code

claude mcp add --transport http growth-toolkit https://upgrowth.in/connected-app/mcp

Claude Desktop and claude.ai

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Settings > Connectors > Add custom connector
Name: growth-toolkit
Remote MCP server URL: https://upgrowth.in/connected-app/mcp

Cursor

{
  "mcpServers": {
    "growth-toolkit": {
      "url": "https://upgrowth.in/connected-app/mcp"
    }
  }
}

VS Code

code --add-mcp '{"name":"growth-toolkit","type":"http","url":"https://upgrowth.in/connected-app/mcp"}'

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Tools

29 tools

Tools of upGrowth Growth Toolkit
	Description		Read-only	Idempotent	Open world
`acos_check`Calculates Amazon advertising cost of sales (ACoS), ROAS, break-even ACoS from margin, profit after ads, and TACoS against total sales.	Calculates Amazon advertising cost of sales (ACoS), ROAS, break-even ACoS from margin, profit after ads, and TACoS against total sales.	No	Yes	Yes	No
`ad_budget_planner`Estimates the monthly ad budget needed to reach a target number of new customers from cost per click, landing page conversion rate and lead to customer rate.	Estimates the monthly ad budget needed to reach a target number of new customers from cost per click, landing page conversion rate and lead to customer rate.	No	Yes	Yes	No
`ai_crawler_access_check`Reads a website's public robots.txt and llms.txt and reports whether AI crawlers from OpenAI, Anthropic, Perplexity and Google (GPTBot, OAI-SearchBot, ClaudeBot, PerplexityBot, Google-Extended and others) are allowed, restricted or blocked.	Reads a website's public robots.txt and llms.txt and reports whether AI crawlers from OpenAI, Anthropic, Perplexity and Google (GPTBot, OAI-SearchBot, ClaudeBot, PerplexityBot, Google-Extended and others) are allowed, restricted or blocked.	No	Yes	Yes	Yes
`attrition_rate`Calculates employee attrition or customer churn rate for a period from separations and headcount at the start and end, with a simple annualised rate.	Calculates employee attrition or customer churn rate for a period from separations and headcount at the start and end, with a simple annualised rate.	No	Yes	Yes	No
`book_strategy_call`Returns the link to book a free 30-minute growth strategy call with upGrowth. Use only when the user asks to speak with upGrowth.	Returns the link to book a free 30-minute growth strategy call with upGrowth. Use only when the user asks to speak with upGrowth.	No	Yes	Yes	No
`break_even`Calculates break-even units and revenue from fixed costs, price and variable cost per unit, the contribution margin, and units needed for a target profit.	Calculates break-even units and revenue from fixed costs, price and variable cost per unit, the contribution margin, and units needed for a target profit.	No	Yes	Yes	No
`campaign_roi`Calculates ROI for a marketing campaign or channel (content, email, events, influencer, recruitment marketing) on revenue and on gross profit.	Calculates ROI for a marketing campaign or channel (content, email, events, influencer, recruitment marketing) on revenue and on gross profit.	No	Yes	Yes	No
`content_seo_check`Analyses text the user pastes: word, sentence and paragraph counts, reading time, approximate Flesch reading ease, long sentences and paragraphs, headings found, and focus keyword count, density and placement. Counts exactly, which assistants often get wrong.	Analyses text the user pastes: word, sentence and paragraph counts, reading time, approximate Flesch reading ease, long sentences and paragraphs, headings found, and focus keyword count, density and placement. Counts exactly, which assistants often get wrong.	No	Yes	Yes	No
`customer_lifetime_value`Calculates customer lifetime value for repeat-purchase businesses such as D2C and ecommerce from average order value, purchases per year, lifespan and margin, with optional discounting and LTV to CAC.	Calculates customer lifetime value for repeat-purchase businesses such as D2C and ecommerce from average order value, purchases per year, lifespan and margin, with optional discounting and LTV to CAC.	No	Yes	Yes	No
`ecommerce_metrics`Calculates average order value, conversion rate, revenue per visitor and orders per customer, and the sessions needed to hit a revenue target.	Calculates average order value, conversion rate, revenue per visitor and orders per customer, and the sessions needed to hit a revenue target.	No	Yes	Yes	No
`engagement_rate`Calculates social media engagement rate for Instagram, YouTube, LinkedIn or any platform from likes, comments, shares and saves, by followers, reach, impressions or views.	Calculates social media engagement rate for Instagram, YouTube, LinkedIn or any platform from likes, comments, shares and saves, by followers, reach, impressions or views.	No	Yes	Yes	No
`find_growth_moves`Returns documented 2026 growth moves by Indian companies from upGrowth's Growth Moves research (January to September 2026), filtered by sector, company or keyword. Each move includes the leader, date and a link to the original source.	Returns documented 2026 growth moves by Indian companies from upGrowth's Growth Moves research (January to September 2026), filtered by sector, company or keyword. Each move includes the leader, date and a link to the original source.	No	Yes	Yes	No
`growth_projection`Projects a value forward at a compound growth rate per period (exponential growth), shows each period, the doubling time and how long it takes to reach a target.	Projects a value forward at a compound growth rate per period (exponential growth), shows each period, the doubling time and how long it takes to reach a target.	No	Yes	Yes	No
`growth_rate`Calculates total growth and compound growth per period between a start and end value, for example month on month, quarter on quarter or year on year (CAGR).	Calculates total growth and compound growth per period between a start and end value, for example month on month, quarter on quarter or year on year (CAGR).	No	Yes	Yes	No
`instagram_earnings`Estimates monthly and yearly Instagram brand-deal income from the rates the user charges per post, per story or per 1,000 followers, and the cost per engagement a brand pays.	Estimates monthly and yearly Instagram brand-deal income from the rates the user charges per post, per story or per 1,000 followers, and the cost per engagement a brand pays.	No	Yes	Yes	No
`max_affordable_cac`Works back from customer lifetime value to the most a business can pay to acquire a customer (and, optionally, a lead) while keeping a target LTV to CAC ratio, 3:1 by default.	Works back from customer lifetime value to the most a business can pay to acquire a customer (and, optionally, a lead) while keeping a target LTV to CAC ratio, 3:1 by default.	No	Yes	Yes	No
`mdr_charges`Calculates merchant discount rate (MDR) charges on card or payment gateway sales: the MDR fee, GST on that fee, total cost, effective rate and net settlement. Uses the MDR % the user gives; it does not look up provider rates.	Calculates merchant discount rate (MDR) charges on card or payment gateway sales: the MDR fee, GST on that fee, total cost, effective rate and net settlement. Uses the MDR % the user gives; it does not look up provider rates.	No	Yes	Yes	No
`meta_tags_builder`Builds the HTML head tags for a page: title, meta description, canonical, Open Graph and Twitter card tags, with character counts and truncation warnings.	Builds the HTML head tags for a page: title, meta description, canonical, Open Graph and Twitter card tags, with character counts and truncation warnings.	No	Yes	Yes	No
`period_change`Calculates the simple percentage change between 2 values, such as year over year (YoY), month over month (MoM), quarter over quarter or week over week, including sales or revenue growth and percentage increase or decrease.	Calculates the simple percentage change between 2 values, such as year over year (YoY), month over month (MoM), quarter over quarter or week over week, including sales or revenue growth and percentage increase or decrease.	No	Yes	Yes	No
`ppc_forecast`Forecasts a paid search or social budget: clicks, conversions, cost per acquisition, revenue, ROAS, profit after ad spend and break-even CPA, from budget, CPC and conversion rate.	Forecasts a paid search or social budget: clicks, conversions, cost per acquisition, revenue, ROAS, profit after ad spend and break-even CPA, from budget, CPC and conversion rate.	No	Yes	Yes	No
`roas_check`Calculates return on ad spend from ad revenue and ad spend, and the break-even ROAS implied by gross margin, then says whether the campaign covers its product cost.	Calculates return on ad spend from ad revenue and ad spend, and the break-even ROAS implied by gross margin, then says whether the campaign covers its product cost.	No	Yes	Yes	No
`robots_txt_generator`Writes a robots.txt file that allows or blocks AI crawlers by purpose: model training (GPTBot, ClaudeBot, Google-Extended), AI search (OAI-SearchBot, Claude-SearchBot, PerplexityBot) and user-triggered fetches (ChatGPT-User, Claude-User, Perplexity-User), plus paths to keep private and a sitemap. Never blocks Googlebot.	Writes a robots.txt file that allows or blocks AI crawlers by purpose: model training (GPTBot, ClaudeBot, Google-Extended), AI search (OAI-SearchBot, Claude-SearchBot, PerplexityBot) and user-triggered fetches (ChatGPT-User, Claude-User, Perplexity-User), plus paths to keep private and a sitemap. Never blocks Googlebot.	No	Yes	Yes	No
`schema_generator`Builds valid schema.org JSON-LD for a page: FAQ, local business, organization, article or blog post, product, person or breadcrumb. Checks the properties Google lists as required for that type (per Google Search Central structured data docs, developers.google.com/search/docs/appearance/structured-data) and returns a ready-to-paste script tag.	Builds valid schema.org JSON-LD for a page: FAQ, local business, organization, article or blog post, product, person or breadcrumb. Checks the properties Google lists as required for that type (per Google Search Central structured data docs, developers.google.com/search/docs/appearance/structured-data) and returns a ready-to-paste script tag.	No	Yes	Yes	No
`seo_roi`Estimates the monthly return on an SEO investment from extra organic visits, conversion rate, value per conversion and monthly SEO cost, plus the break-even traffic gain.	Estimates the monthly return on an SEO investment from extra organic visits, conversion rate, value per conversion and monthly SEO cost, plus the break-even traffic gain.	No	Yes	Yes	No
`share_of_voice`Calculates share of voice for a brand against competitors on any metric: AI assistant citations or mentions, search impressions, ad impressions, social mentions or press coverage.	Calculates share of voice for a brand against competitors on any metric: AI assistant citations or mentions, search impressions, ad impressions, social mentions or press coverage.	No	Yes	Yes	No
`unit_economics`Calculates customer acquisition cost (CAC), customer lifetime value (LTV), the LTV to CAC ratio and CAC payback in months from spend, new customers, revenue per customer, gross margin and churn.	Calculates customer acquisition cost (CAC), customer lifetime value (LTV), the LTV to CAC ratio and CAC payback in months from spend, new customers, revenue per customer, gross margin and churn.	No	Yes	Yes	No
`website_ad_revenue`Estimates display ad revenue for a website or blog from monthly pageviews and page RPM, or from ad impressions per page, CPM and fill rate.	Estimates display ad revenue for a website or blog from monthly pageviews and page RPM, or from ad impressions per page, CPM and fill rate.	No	Yes	Yes	No
`youtube_earnings`Estimates YouTube ad earnings from monthly views and the RPM from YouTube Studio (or CPM, monetized playback % and the 55% long-form creator share), plus watch hours against the YouTube Partner Program threshold.	Estimates YouTube ad earnings from monthly views and the RPM from YouTube Studio (or CPM, monetized playback % and the 55% long-form creator share), plus watch hours against the YouTube Partner Program threshold.	No	Yes	Yes	No
`ytd_growth`Compares year-to-date totals with the same period last year, from monthly values or YTD totals, and gives a simple full-year run rate.	Compares year-to-date totals with the same period last year, from monthly values or YTD totals, and gives a simple full-year run rate.	No	Yes	Yes	No

Details

Registry status: Active
Published: Oct 30, 2026
Updated: Oct 30, 2026
Website: https://upgrowth.in/growth-toolkit-mcp/⁠ (opens in a new tab)
Repository: https://github.com/upGrowth-in/upgrowth-growth-toolkit⁠ (opens in a new tab)
Categories (suggested): Marketing and SEOSuggested categories are assigned automatically from the registry text and may be wrong. Verified operators can correct them.
GDPR: Not declared

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